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Does Your CEO Respond to Support Calls?

 Recently one of the companies we use to manage our website sent out a note describing some changes they were making that would have a significant impact on our use of the product. We sent their support team a very terse message about it and were shocked when we received a reply directly from their CEO.

Marketing Apple: Secrets of the World's Best Marketing Machine: Apple iPhone 4 Recall? Or a chance to recall greatness?

ve already called Apple the World's Best Marketing Company.  But they now have a PR nightmare on a level they have rarely known.  It's now time to become the world's best company.

Ok, so Apple made a rare engineering mistake and the best marketing in the world won't change that fact.

So what do you do, Steve?

Is this your roadmap?

Someone recently described the roadmap as 'refrigerator magnets'. Yikes.

Learn more about roadmapping as a strategic planning tool at http://www.pragmaticmarketing.com/seminars/pragmatic-roadmapping

Maniac Attack Newsletter Q2 2010 by Leading Software Maniacs

Funny story... years ago a VP of Product Management wanted us all to go to Austin to set in one of their seminars to prove a point to me and my staff that "being first to market, means everything -- even if you ship software products with bugs. You show customer service by how fast you fix the defects." Well, his plan backfired -- and thanks to Pramatic Marketing's training, we all learned the importance of making the customer your #1 priority.

Maniac Attack Newsletter Q2 2010 by Leading Software Maniacs

Funny story... years ago a VP of Product Management wanted us all to go to Austin to set in one of their seminars to prove a point to me and my staff that "being first to market, means everything -- even if you ship software products with bugs. You show customer service by how fast you fix the defects." Well, his plan backfired -- and thanks to Pramatic Marketing's training, we all learned the importance of making the customer your #1 priority.

Our Divisive Scrum Terminology Needs to be Deprecated | Scrumology

I shudder to think of the newly trained ScrumMasters or Product Owners that return from their courses to label their fellow coworkers as chickens or pigs. How is that in any way going to help foster adoption? You can try to dismiss the scenario, and I’ve listened to CST’s reason through how their trainees could never be that dense.

Strategy development for technology company

Does your business have a strategy that does not conflict with your strategic vision?  Do all departments and business units of your company have the same strategic goals?  Are personal goals of your employees aligned with the company goals and mission?  How do you measure efficiency and productivity of your business?  And how do you know that your company is on the right track to implement strategic goals?

Is Your Product Morphine, Aspirin or Vitamins?

Morphine solves a HUGE pain for the customer. Aspirin cures a headache. Vitamins are supplements – a nice to have.

When Being Customer Driven is Dangerous

Being customer driven is great. Tap into the voice of the customer, and channel his wants and needs into compelling products and messages for rapid business growth, high profits, and stellar performance.

How can that be dangerous?

Personas: Four or More...

Those of you looking at consumer personas will find this presentation is loaded with facts about online usage and the new "persona" -- Four or more [devices].